Comments on: We ask that you now turn ON your phones! Enjoy the show! http://www.technologyinthearts.org/?p=1226 This discussion-based blog explores the intersection of arts management and online technology. Technology in the Arts is a service of Carnegie Mellon's Center for Arts Management and Technology. Wed, 01 Sep 2010 19:56:42 -0400 http://wordpress.org/?v=2.8.4 hourly 1 By: Twitter art http://www.technologyinthearts.org/?p=1226&cpage=1#comment-34540 Twitter art Tue, 01 Dec 2009 15:28:15 +0000 http://www.technologyinthearts.org/?p=1226#comment-34540 [...] More broadly, arts organizations have begun to use Twitter for educational purposes – like the San Diego Opera, which is tweeting the history of opera, 140 characters at a time, or the Broadway show which tweeted its entire performance. [...] [...] More broadly, arts organizations have begun to use Twitter for educational purposes – like the San Diego Opera, which is tweeting the history of opera, 140 characters at a time, or the Broadway show which tweeted its entire performance. [...]

]]> By: Erik Gensler http://www.technologyinthearts.org/?p=1226&cpage=1#comment-34300 Erik Gensler Tue, 10 Nov 2009 15:43:43 +0000 http://www.technologyinthearts.org/?p=1226#comment-34300 A handful of Broadway shows and a few NFP orgs such as Alvin Ailey and New York City Opera have created in-theater text message programs where participants can text to win prizes like a backstage tour or CD from the evening's performance. The winner automatically recieves a text message five minutes after the performance. One of the objectives of these efforts is to collect email addresses from the participants who must provide this information to enter. In one night an org can collect hundreds of new email addresses to add to their database. This is a very effective way to use mobile technology to meet organizational objectives. Making sure the audience turns off their mobile phones after participating is a whole other matter... A handful of Broadway shows and a few NFP orgs such as Alvin Ailey and New York City Opera have created in-theater text message programs where participants can text to win prizes like a backstage tour or CD from the evening’s performance. The winner automatically recieves a text message five minutes after the performance. One of the objectives of these efforts is to collect email addresses from the participants who must provide this information to enter. In one night an org can collect hundreds of new email addresses to add to their database. This is a very effective way to use mobile technology to meet organizational objectives. Making sure the audience turns off their mobile phones after participating is a whole other matter…

]]> By: Bill http://www.technologyinthearts.org/?p=1226&cpage=1#comment-34286 Bill Sat, 07 Nov 2009 08:37:04 +0000 http://www.technologyinthearts.org/?p=1226#comment-34286 It's an interesting topic, but I'm skeptical that these technologies will have much impact -- I think it's more a matter of how much "respect" artists and administrators demand, how much participation of the audience is encouraged, and how relevant to the people the production itself is. Nothing has prevented anyone from passing out tambourines or tomatoes to the audience, no? You don't need a smartphone for that. Rather than as means to develop audience participation during a production, I think where some of these apps can really make a difference is in educating the audience prior to production. The apps are indeed a lot of fun, Brushes is one. Another you didn't mention is the iBone -- a virtual trombone with an engaging play along mode. Worth a look. It’s an interesting topic, but I’m skeptical that these technologies will have much impact — I think it’s more a matter of how much “respect” artists and administrators demand, how much participation of the audience is encouraged, and how relevant to the people the production itself is. Nothing has prevented anyone from passing out tambourines or tomatoes to the audience, no? You don’t need a smartphone for that.

Rather than as means to develop audience participation during a production, I think where some of these apps can really make a difference is in educating the audience prior to production.

The apps are indeed a lot of fun, Brushes is one. Another you didn’t mention is the iBone — a virtual trombone with an engaging play along mode. Worth a look.

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