Raising More Money for the Good Work We Do
This afternoon, I had the pleasure of working with Jerry Yoshitomi on a conference session dedicated to grassroots fundraising for the attendees of The Association of American Cultures (TAAC) conference in Chicago. Below are the slides for each of our presentations.
Jerry’s presentation on grassroots fundraising:
My presentation on online tools and practices for grassroots fundraising:
Topics: Community Building, Conferences, Development, Policies & Practices | No Comments »
Kickstarter: funding for (and by) the masses
Crowdfunding websites are a simple way for artists to solicit and accept donations online. One of the best-known sites is Kickstarter, which hosted the record-breaking crowdfunding of Diaspora.
With Kickstarter, you set a fundraising goal and have three months to achieve it. If you reach your goal within three months, you keep the cash. If you don’t, the funds are returned to your backers. You design a menu of rewards to motivate backers to give. And, you keep 100% of ownership over your project — an important consideration for artists dealing with copyright and distribution issues.
Helen DeMichiel, who funded a series of webisodes with Kickstarter, says the all-or-nothing structure is a great motivator. “You have to hustle,” she explains, and your backers get caught up in the excitement.
A previous project backer and current project starter, Tirzah DeCaria points out that most projects are funded largely by backers within the artist’s existing network. She advises artists to look at Kickstarter as an opportunity to consolidate and mobilize your network rather than as a tool for reaching large groups of new fans.
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Topics: Art Meets Tech, Cool Sites, Development, Product & Service Info | No Comments »
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