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Published on June 2nd, 2011 | by David Dombrosky


Using Google URL Builder to Track Your Website’s Traffic [mini-nar]


Back in November, Tara took a look at Google URL Builder.  Given that some people learn better by watching someone else do it first, we decided that this would be a great topic for a mini-nar.

Here’s David to walk you through how to use Google URL Builder to track the traffic being driven to your site through promotional campaigns, social media, e-mail marketing, and more.

Mini-nar - Google URL Builder from Technology in the Arts on Vimeo.

If you have topics that you’d like to see us cover in upcoming mini-nars, post a comment below or send us a message to let us know what you would like us to cover.

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About the Author

David Dombrosky is the Executive Director of the Center for Arts Management and Technology, an applied research center at Carnegie Mellon University investigating ways in which technology can improve and enhance the practice of arts management and, when appropriate, developing technology solutions that meet critical needs in the field. David has presented technology workshops and panels for a numerous arts conferences and convenings. Additionally, he teaches a course on cultural policy and advocacy for Carnegie Mellon’s Master of Arts Management program. Prior to joining the CAMT team, David spent eight years at the Southern Arts Federation, where he designed and managed both regional and national programs in the visual, performing, media and literary arts. David currently serves on the board of directors for the National Alliance for Media Arts and Culture as well as the Art and Technology Advisory Committee for the Pittsburgh Technology Council. In 2007, David received the Emerging Leader Award from Americans for the Arts. He holds a M.A. in Communication Studies and B.A. degrees in Psychology and Speech Communications from the University of North Carolina at Chapel Hill.

  • Shamsher

    Most concise and informative how-to about Google’s URL Builder I’ve seen. Thank you! Question: I take it this is only useful for links on your own site and not third party sites since you need Analytics access (ie. ticketing service like Eventbrite or Brown Paper Tickets)?

  • Info

    You can also use the Chrome extension which is more approachable and fast…

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