The word “engage” gets thrown around a lot. But what does it really mean? This webinar takes a look at how arts organizations can inspire their audiences through online platforms by focusing on a case study from Jacob’s Pillow, which recently launched their own online exhibit.
Mobilizing the Arts – Engaging Audiences Through the Mobile Web
Presenter: David Dombrosky
Webinar recording (Vimeo)
Resource Article – 8 Tools for Easily Creating a Mobile Version of Your Website (Mashable)
With the rapid adoption of web-enabled cell phones, smartphones and tablet computers, how are arts organizations adapting to the rise of the mobile Internet? What options are available to arts professionals who want to engage their audiences via mobile devices? What are the cost implications for these new technologies?
Google Analytics is by far the most widely used website analytics software, and it’s free. Yet many artists and arts managers pay little attention to what the analytics data is telling them about their websites. This webinar takes a look at the data provided the service and how arts managers can use that data to make decisions about their websites and social media.
As the ninth most popular website in the world, Twitter has quickly grown into a formidable communications platform. But what can you really do with 140 characters or less? How can arts managers make the most of this increasingly useful tool? This webinar provides an overview of Twitter (what is it; who uses it; why should I care?) and best practices for using this dynamic tool.
So your organization has a Facebook page. Now, what do you do with it? This webinar explores a variety of methods for raising your organization’s visibility and engaging your audiences through your Facebook page. Topics include: providing your audience with the content they want, leveraging custom tabs to your advantage, using Facebook analytics to modify your engagement strategy, and more.
Video technology is a cost-effective way to promote your work and engage your current (and potential) audience through channels that are widely accessed and have a broad reach. Arts organizations can effectively harness this technology to improve their visibility, attract new audiences, and find exciting ways to tell their story. This presentation will help you identify ways in which a video might best be used by your organization and highlight the tools you will need to physically produce and promote your video.
Google and Facebook offer a suite of free to inexpensive marketing tools that allow you to target and better understand your online audience. This presentation focuses on helping arts organizations use Google Analytics, Google AdWords, and Facebook advertising to market smarter. If you are not actively using Analytics to inform your web design and marketing decisions, then this recording is not to be missed!
When we’re talking about social media, it’s easy to get caught up in the technical nuts and bolts. This webinar recording talks about the softer side of connecting with your audience online. Learn how your organization’s unique voice helps your audience listen up as well as the keys for extending that voice online.
You’ve dabbled with social media; you’ve got a general sense of how to think strategically; now what? This presentation goes beyond the jargon into the nitty-gritty and practical details of executing a successful social media plan. This webinar covers how to explore your goals and clarify the steps needed to turn them into reality.
Mobile Applications for the Arts: Where Are We?
Presenter: Ron Evans
Slides from Presentation
Webinar Recording — You will need to download this free software first
Video – Review of iPhone Apps for Arts & Culture
In this recording, Ron Evans of the arts marketing firm Groupofminds.com guides participants through the benefits to having, and obstacles to obtaining, access to your arts information via mobile phones. Ron shares the results of his recent multi-city study of mobile phone use by arts patrons and discuss trends that are on the horizon.
For many arts and cultural organizations, the social Web has been both an exciting and sometimes frustrating laboratory for experimenting with new ways to maximize awareness, engage audiences, foster community building and more. This recording explores the insights gained from these experiments and offered ways in which organizations can use this information to formulate strategies for more effectively utilizing social media and social networks without draining financial and human resources.
It has become increasingly necessary for arts managers to understand technology and its application in their organizations. Development, marketing, finance, education… every department in an organization requires technology solutions to function efficiently and effectively. This technology planning workshop provides a step-by-step examination of an effective technology planning process, as well as an overview of the major technology concepts with which arts managers should be comfortable.