As the average consumer continues to increase their reliance on technology for all of their needs, it leaves the average marketer finding new, exciting ways to incorporate technology into their marketing tactics. And, as a marketer, one fabulous way to keep your promotional strategy both effective and interesting is to unleash your creative potential and create your own vibrant, on-brand digital posters.
Over time, digital posters have become extremely popular among the masses. Let’s be honest; the average customer is much more likely to notice a fun poster on their timeline while scrolling through social media or checking their email than a physical poster that they might miss out on while walking down the street. As a business owner or marketer, it is your duty to ensure that your brand is visible to your audience in the most effective ways.
And what better way to entice your audience than through a vibrant digital display that represents your brand best? You can add it to a digital screen on your store window, plaster it all over your social media, and master your digital ad skills, all through a single design. If you’re worried about the costs, you don’t need to fret anymore. With online design tools like PosterMyWall’s poster maker, you can create your own digital poster and satisfy all your digital marketing needs. Here’s a quick guide on how you can design your own digital poster in minutes.
1. Find a custom template that fits your needs or create your own
It’s great to create your own digital poster from scratch, but you don’t have to if you don’t want to. The great thing about online design tools like PosterMyWall is that they provide you with a wide range of customizable templates for all your needs.
Search for your template of choice by shifting through variations of color, visuals, or layouts until you find a graphic you want to work with. Whether you’re looking for a poster that sells your new product, or one that promotes your seasonal sales, you’ll find a design suited to every need.
Don’t find a graphic that suits you? No worries! You can create your own according to your own preferences.
2. Customize to make it your own
Whether you’re going for a premade template or creating your own graphic, hop onto the editor to see what personal changes you can make to it. Once you’re in the editor, you have the option to play around with every element on your design.
Change up the font to something that suits the theme you want to go for. Substitute the imagery for something that goes with your brand. Change up the color scheme to match the theme of your business.
You can spend as little or as much time as you need to customize your digital poster and have it shape out into the perfect marketing graphic.
3. Use one-size resize to use it in different forms
Your digital marketing efforts shouldn’t be confined to a single platform. You can resize your design to use it as a digital display for your store, as well as a social media post and a website banner if you want.
Once you’re done adding in your personal touches, use the one-size resize option to modify the dimensions of your graphic according to your needs and present your design in a number of ways.
4. Share on every platform
You have the option to download your completed poster or publish it directly to Facebook, Twitter, or Instagram. You can also use this as a digital sign for your in-store screens, and send it out as an email campaign.
In today’s world of marketing, digital graphics are all the rage. As a business owner or marketer, your job is to follow all trends that match your brand image and help you catch the eye of your customers. Use these fabulous tips to create your own digital poster and up your marketing game in minutes.