HBO Max is raising the price of its ad-free monthly subscription in the U.S. from $14.99 to $15.99 plus applicable taxes. The change marks the first time that HBO Max has increased the price of its service since launching in May 2020.
“Existing subscribers who are currently paying $14.99/month will see their monthly rate increase to $15.99 effective their next billing cycle on or after Saturday, February 11, 2023,” the company said in a statement. “This price increase of one dollar will allow us to continue to invest in providing even more culture-defining programming and improving our customer experience for all users.”
The cost of the streaming service’s ad-supported tier will remain unchanged at $9.99 per month.
The price hike comes a few days before the debut of HBO Max’s highly anticipated “The Last of Us” TV adaptation on January 15. The launch of the TV show is seen as HBO Max’s chance to convince fans of the game to subscribe to the streaming service.