Every website aims to reach as many people as possible through Google rankings and get its business page to the top. Search engine optimization (SEO) is one of the best ways to gain recognition and reach your targeted audience. But, as a beginner, where do you begin?
You might have started your business and created your unique website recently. You understand that to succeed, you’ll have to optimize it to raise your reach and sales. But there are several types of SEO techniques with many complex methods you may have the challenge of implementing.
So, to improve your site’s position on search results, let’s examine some SEO techniques every beginner should know. But first, let’s determine its relevance.
What Makes SEO Important?
Search engines use SEO to determine which sites are essential for each search query. New sites will stand in a digital queue without SEO, while outdated websites will dominate the top of search results. SEO techniques help Google rank your website by distinguishing it from the rest.
You can build trust with potential clients by ranking highly on search engines. Moreover, if your website ranks higher in SERPs, you’ll get more clicks and conversions. Furthermore, SEO is affordable, especially if you need to work within a limited budget. So even if you cannot afford paid ads, you can get organic traffic by creating a free SEO website.
6 Free SEO Techniques For Beginners
The following six free SEO techniques are essential for beginners:
1. Identify a Niche
Your SEO journey begins with choosing a niche. The right one can help you stand out from the competition. An SEO strategy focusing on one topic gives search engines insight into a business. It would help to have one core offering on your website, shop, and products.
If your business sells online courses on how to draw animals, it’s best to write blog posts and support content related to drawing animals. To show expertise, creators should focus on one topic and create comprehensive writing. That way, they can go deep and show off their expertise.
2. Identify User Intentions
Search engines strive to display results relevant to the searcher’s intent. You have a specific goal in mind whenever you use the search bar. Maybe you’re curious about how many dog breeds there are, researching which new book you should buy, or searching for the lyrics to that song you keep hearing.
Regarding finding information on the internet, Google is doing a pretty good job at doing that for you.
A user’s intent can be:
· Informational: When a person seeks information about a particular subject
· Transactional: When a person wants to purchase an item
· Navigational: When a person looks for a specific site
Consider what your customers need from you as a creator. Understanding user intent can help you create content that aligns with your customer’s needs, resulting in a higher number of clicks and more fans.
3. Identify and Use Relevant Keywords
Search engine users commonly use phrases known as keywords to find information. Keyword knowledge is essential for optimizing your site. Long-tail keywords are ideal for SEO. Besides, 69.7% of search queries contain four or more words.
You can use different methods to achieve the right keywords for your pages. You can hire an SEO expert or use the various online tools available. If you get stuck, you can use Google Keyword Planner and Google Adwords to help you. The tools allow you to incorporate popular keywords about a particular topic into your pages.
Remember, however, to keep your content relevant and to let your keywords flow naturally. Ideally, your keywords should appear six to seven times on your pages. Your site could become unindexed if you overuse them.
4. Use Meta Descriptions
An SEO meta description is a brief description of the page that appears under the title of the search results page. As an on-page SEO factor, it’s just as important even though it’s not an official ranking factor for search engines. When people share your content on social media, meta descriptions can encourage click-throughs.
Good meta descriptions follow these guidelines:
· It shouldn’t exceed 160 characters, but Google sometimes allows longer sentences.
· Make your sentence or two complete and compelling.
· Avoid using alphanumeric characters like —, &, or +.
5. Create Content For Humans
Your website’s primary motivation should be to fulfill this purpose. It is crucial to have a content-rich website to complement other SEO efforts. Because of the increasing number of backlinks, it will rank organically on search pages.
A helpful website will always attract many visitors, and search engines work to facilitate that. So, manipulating search engines and pleasing the robots is temporary. Ensure that your content remains relevant by creating content with the needs of humans in mind.
6. Adapt Content to Mobile Devices
As Google moves toward a mobile-first index, any content you want people to access should be mobile-friendly. Mobile phones are becoming increasingly popular for searching online, so your content must be mobile-friendly.
Most web admins do not check their website’s mobile-friendliness and view it on mobile devices. Google’s Core Web Vitals initiative, which aims to improve the overall user experience of a website, requires understanding and optimizing your site accordingly.
Search engine optimization is an effective method for increasing website traffic, attracting new customers, and setting yourself up for long-term success. A great place to start is with these beginner-friendly techniques.