Union Credit Emerges from Stealth to Deliver Perpetual Credit Approval


  • Union Credit is launching out of stealth mode with $5 million in Seed funding led by CMFG Ventures.
  • The startup is launching in an exclusive partnership with CuneXus, leveraging the company’s continuous credit approval that facilitates loans in one click.
  • The partnership with CuneXus will offer Union Credit access to CuneXus’ 250 credit existing clients in the credit union space.

Embedded lending startup Union Credit emerged from stealth today and is launching with an extra $5 million, thanks to a fresh round of seed funding led by CMFG Ventures.

Facilitating today’s launch is a partnership with CuneXus, a company that helps credit unions and community financial institutions offer potential borrowers perpetual loan approval, making it possible for customers to take out pre-approved loans in one click. CuneXus was acquired by CUNA Mutual Group in 2020 for an undisclosed amount. The entity now produces more than $27 billion in loans each year.

“Ending the guesswork of lending and financing is an important step towards financial health,” said CMFG Ventures President and Managing Director Brian Kaas. “Union Credit can create real transparency via perpetual credit access. It’s a model that has the potential to completely change the way credit unions grow, allowing them to compete with fintechs and large financial institutions in their communities during the purchase experience.”

Union Credit’s aim is to help credit unions enter into new markets with a tool that offers borrowers front-end financing via merchant relationships. The company leverages CuneXus’ continuous credit approval that facilitates loans in one click. The company will use today’s investment to “focus on building out its digital lending marketplace, SDK, and a direct-to-consumer app where consumers can manage perpetual offers of credit from local lenders that want to serve them.”

Launched by CuneXus Co-founder Dave Burger and CEO Barry Kirby, the California-based company will benefit from an exclusive partnership with CuneXus. What’s more, Union Credit will have access to CuneXus’ 250 credit existing clients, which represent 37 million end users.

“Credit unions thrive on their long-lasting member relationships, but acquiring new relationships has always been a challenge,” said Burger. “Today that ends. Union Credit advocates for credit unions on a national scale, putting them in front of consumers at their point of need. It combines the local, competitive, and advantageous offers that credit unions are known for and gives them the sophisticated platform they need to amplify existing digital services and reach new audiences.”

Union Credit’s continuous credit approval will compete on the same level as buy now, pay later (BNPL) transactions that allow consumers to make purchases and pay for them over time rather than all at once. Union Credit’s approach using CuneXus’ continuous credit approval technology is similar to BNPL purchases in that it makes pre-approved loans available to customers in one click, making it easy for them to access credit when they need it.


Photo by Moe Magners



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Larry Covert
Editor-in-Chief Larry has worked a decade in finance, for an international bank where he saw before his eyes how his former company invested on almost everything that has something to do with technology and advancement. This inspired him to create the company along with his then newly-formed team of professionals from different fields, different walks of life.